Their first house had been Brighton Villa in Moor Street (see picture above). The marriage of Jeremiah Martin Danks (commonly known as Martin Danks) and Ann Elizabeth Chadwick in 1875 brought new blood to the Chadwicks, one of Coventry prominent watchmaking families.

They had two children Martin and Gertrude. William Chadwick had moved from Clerkenwell in London during the 1850s to open a branch of his father's London business in Bond Street, manufacturing jewels for watches. This was the middle of the watchmaking boom in the city.

He was based at 24 Fleet Street for the next twenty years or so before moving to Bath House in Holyhead Road. He became involved in public life and served on the City Council and the Board of Guardians. He had one child, Ann Elizabeth who would not have been considered suitable to take on the business because of her gender. Martin was also from London but had no family connection with the watch trade and worked as a bank clerk.

Although from a well connected family his father had been put in a lunatic asylum when he was a child and so had been passed around various relatives. It is not known how they met. By the time of the marriage William was in sole charge of the watch jewellery business.

By the 1880s Danks was now being described as a watch jeweller and was clearly invoived in the business. His early death in 1886 at the age of 39 led Chadwick to take his daughter into the business after all.